“First of all, please taste our beef”
“Ume Beef” from Harano Ranch, once you have this beautiful pale pink beef with some salt, you will be surprised at the taste of the delicate work.
We &Rice visited Harano Ranch in Sakai nearby Higashi-Minato Dentei. The healthy and clean atmosphere are seen from the barn where is located in a residential area.

“Finding Water”
The name of “Ume Beef” has originated from feeding a Japanese apricot to cattle but the first thing Mr. Harano Shoji the president of Harano Ranch tackled was “Water”. Mr. Harano said “As the amount of water in the human body ranges 70%, my first challenge was to find it which is suitable for our cattle.” Today, they use the purified water which was introduced by some other dairyman for the better performance of milk cows, but it was doubtfully introduced to his ranch. “Making cattle healthy enable dairy farmers to produce nice milk, however I felt that fatting was an opposite work and didn’t work.”
However, contrarily and surprisingly the old Holstein raised by purified water won the fourth class. “If Holstein gets the fourth, Wagyu would get the fifth! That’s why I decided to keep using it.” Even heat wave summer, cattle grew healthier than usual and continuously got good results.
“I felt that expensive calves were no longer needed for us. Also, I was surprised at the taste of the fifth grade beef. I eat little the extremely rich fifth one but our beef was completely different.”